Category Archive: Marketing

Oct
26

Look up in the sky …it’s Mr. Favicon, our branding super hero.

Why do I call a favicon a Branding Super Hero, because it has the ability to add your logo in two places! Let me start from the beginning, what is a Favicon? Typically, a favicon is a small version (16 x 16 pixels) of your logo. Next you may be wondering, where can you see …

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Jun
24

4 stunning facts about video ads

Video advertising is about to hit new heights. Early stats show that video advertising can generate more “plays” when compared to the traditional “clicks”. In a recent study, DoubleClick analyzed  more than 130 advertisers over a four month period in 2006, “…the purpose of the study was to identify major trends in the performance metrics …

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Jun
18

Social Media -The New and Improved SEO

As 2009 approaches search engine optimization strategies have increasingly incorporated social networks and media. The new (and improved) tread in SEO is about, “creating personal relationships with others”. The old fashion word of mouth, grass-roots doing business with friends mentality is back, and better than ever. In the past, SEO stressed code, site structure and …

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Jun
16

Using Twitter To Build Your Brand

I listened to Erica O Grady’s web cast and here is my summery. If you visit twitter.com in the middle of the home page you will see the following statement: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: …

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Jun
14

Now That’s Creative Advertising

I’m a freelance website designer and graphic designer so it is no surprise that I’m a big fan of creative ads. Here is an ad that I think is very creative

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