Mar
12
Logo Design and Branding The internet is a lot of things. It is social networking. Online marketing. Websites. Blogs …and more. But did you know that the internet is a great tool for promoting your brand? I’m not just talking about your logo stuck in the top left corner of your website. No. I’m talking …
Nov
12
Knowing your Targeting Definitions Can Improve Your Conversions Search engine advertising platform: Programs offered by search engine companies to help you create and manage your search campaigns. Examples include Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter. Paid Search: Paid search consists of placing ads for your products or services on search engines results pages …
Jun
24
Video advertising is about to hit new heights. Early stats show that video advertising can generate more “plays” when compared to the traditional “clicks”. In a recent study, DoubleClick analyzed more than 130 advertisers over a four month period in 2006, “…the purpose of the study was to identify major trends in the performance metrics …
Jun
18
As 2009 approaches search engine optimization strategies have increasingly incorporated social networks and media. The new (and improved) tread in SEO is about, “creating personal relationships with others”. The old fashion word of mouth, grass-roots doing business with friends mentality is back, and better than ever. In the past, SEO stressed code, site structure and …
Jun
16
I listened to Erica O Grady’s web cast and here is my summery. If you visit twitter.com in the middle of the home page you will see the following statement: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: …
