Marketing campaigns in 2009 are about “SAVE BIG BUCKS” and “2 FOR 1″ deals, but the campaigns are a little more cleaver. Over the last few weeks here are a few I’ve seen (or heard):
- Disney’s TV ad. Our favorite mouse is promoting, “FREE entrance to their theme parks if it is your birthday.”.
- Travelosity TV ad.What has that little gnome been promoting? Well, seems like “cheap commercials”. That is what travelosity is saying in their TV ads, .”..cheap commercials so they can pass the savings on to you. Although I seem to be seeing the commercials run twice as often,” hummmm.
- Hyundai TV ad. “if you loose your income in 2009, Hyundai will take the car back.” You might want to read the fine print on that one?
- Ameritrade TV ad. The online stock trading company wants you to stay in the game. To help you make millions Ameritrade is, “giving you $100.00 when you open an account, to be used for trades or fees”.
- Walmart. Well, Walmart is all about, “More Ways to Save Money and Live Better”. Also, on TV Walmart’s campaign plays off the phrase, “no way …way”.
- Ford TV ad. Ford is back to pushing “employee pricing”, but they’ve added “employee pricing, plus”. Now, is this the kind of creative thinking and innovation that made Ford into what it is today?
- Nutrasystem TV ad. The weight loss giant is promoting, “LOCK IN 2008 pricing in 2009 if you sign up now” they also say, “Guaranteed 2008 pricing is you sing up now”.
- Turbo Tax TV ad. Well as Turbo Tax knows…who doesn’t love, “more money back”. Of course in California it might be in the form of an IOU.
- Home Depot Internet ad. It seems The Home Depot is all about, “The Home Depot Advantage”, and going on to say, “New LOWER prices”.
- Bed Bath & Beyond (direct mail). Talk about consistent. Every month we get a 20% coupon from the Bed Bath & Beyond. Sometimes we do use them, and the other day the cashier said, “they take expired coupons.”
Just a few marketing and advertising campaigns from the billion dollar companies.
5 comments
No ping yet
Craig L-P says:
January 19, 2009 at 5:45 pm (UTC -4)
Nutrasystem is similar to Walmart’s old “Rollback”. I think that’s a great concept going into the deflationary period we are in. A savvy marketer might actually roll pricing back to 2006 prices, or something along those lines.
The key concept for marketers to keep in mind right now is empathy — “we feel your pain.”
Good synopsis, Gary!
cheap mbt says:
July 9, 2010 at 7:42 pm (UTC -4)
Thanks for sharing this great article, This board is very good! I will visit again.
MBT Men Shoes says:
July 9, 2010 at 11:31 pm (UTC -4)
Great post – I’ve been struggling with this for some time and it’s great to see this information.
cheap mbt shoes says:
July 18, 2010 at 5:11 pm (UTC -4)
Thats ridiculous no one I know, refers to RadioShack as the Shack? In these tough times companies come up with the dumbest ideas trying to stay viable.
registry cleaner reviews says:
July 24, 2010 at 7:38 pm (UTC -4)
Nice