Comments on: Custom Logo Design -Simple Is Better. http://designblog.reichelgraphicdesign.com/custom-logo-design/25-2008/ Tips on graphic design and website design services Fri, 19 Aug 2011 12:12:55 -0400 hourly 1 http://wordpress.org/?v=3.1.3 By: Craig L-P http://designblog.reichelgraphicdesign.com/custom-logo-design/25-2008/comment-page-1/#comment-7 Craig L-P Sat, 26 Jan 2008 14:41:54 +0000 http://designblog.reichelgraphicdesign.com/custom-logo-design/25-2008/#comment-7 The same principle applies to the headline in whatever you are writing. I was just in a meeting the other day where the group was trying to write "copy by committee" (always a red flag). But the copy kept getting longer and longer and the impact of course was being diluted by the second. For every word of final copy I write, I typically write four and erase three, just to get to that "simplicity". The same principle applies to the headline in whatever you are writing. I was just in a meeting the other day where the group was trying to write “copy by committee” (always a red flag). But the copy kept getting longer and longer and the impact of course was being diluted by the second.

For every word of final copy I write, I typically write four and erase three, just to get to that “simplicity”.

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