Generate new business from networking.
Business Networking Techniques
The advantages of networking come from the relationships developed during meeting and events. I was attending a business meeting the other day and the panel was discussing how to successfully network at a small business meeting. They were diving home the point that,
at a networking event make sure to meet new people, go outside your comfort zone and limit talking to your friends.
They stressed not to ask for business the first time you meet someone and that networking is a long term process that takes time.
I think we all agree that these points and suggestions are true! To be successful in networking will require a long term commitment that initially gives you the opportunity to meet new people; but eventually might lead to new business. However in terms of successful networking, I felt the panel lost sight that “an acquaintance” does not equal knowing someone; or in other words, that “just” knowing someones name will not equal any business.
There are many networking tips to effective networking, but one important networking basic to keep in mind is, when going to a networking event take half your time to learn more about those people you think you might “already” know. A good test is, do you know their name and business -but that is it. Do you know things like, where are they from? where have they lived? what is their favorite type of music? …Etc. If you don’t they are not friends, yet.
My point is, ignore the business and learn more about those casual business acquaintances. This means learn more about know the people who you just kind-of know. Remember, ‘it is quality not quantity”.
