Google search engine optimization, penalized, Search Engine Optimization, search engines, seo, SEO Tips
There are a number of ways to promote your website online. From writing articles to having a website add a link back to your site. Outside of paid links and link farms, the more links back to your site the better. But, MAKE SURE TO VERY YOUR ANCHORED TEXT!
If you don’t vary your text links in the long run you could be doing more harm than good. When submitting multiple links over time make sure to vary your anchored text links. This will not only improve your ranking across multiple keywords, but it will also keep your site from looking “spammy” to Google. Or what I call “blitzing” a keyword.
Matt Cutts (Head of Google’s Spam Division) said about anchored text,
“…a sudden surge of external backlinks (often with the same anchor text) has the signature of unnatural linking … “
The does not mean you can not reuse a keyword phrase. Personally, I enforce certain keyword phrase, but I make sure they are not forced and relevant to the topic. If you keep them natural I don’t think you would have any problem. So if you have hundreds of links just don’t have 100% using the same anchored text. Mix it up a little.
One more point using Matt’s remark for drawing another conclusion. With Google’s hard line against paid links, if the robots start to see any unnatural pattern, it is bond to perceive your site as buying links. After all, I feel it stands to reason that a large amount of unnatural links could be acquired through a paid service. At best you will see the robots start to lower the value of your links, at worst you will not get any credit for those links you worked so hard at generating.
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