Google Page Rank -What Is It And Why Should I Care?
So what is Page Rank? This is a scale Google uses to measure the relative importance of your site. Google’s scale is a 1-10, with 10 being the best; but a rank of 3-5 is considered good. Page Rank will not get you traffic, but it is a tool to help evaluate a site’s potential to be ranked for your keywords phrases. Generally, page rank is established by:
- Backlink campaign or Reciprocal link campaign .
- Internal link structure.
- Site structure.
So if a website is getting a decent page rank than the search engine optimization and search engine marketing campaign are working in unison. As a result website traffic will benefit from a continued effort. However, if a backlink campaign has been in place for 12 months and there is no PR it might be a signal that something is wrong. This might translate into lower website traffic.
Importantly, a site can be doing everything correctly (backlink, internal structure and site structure) and still not have a good PR. In this case, finding out why the PR is low might uncover valuable information that could lead to an improvement in some other area of the website. In the end this has the potential to improve the website’s traffic.
This is yet another reason to download the Google toolbar.
There is obviously a lot to know about this. I think you made some good points in your article. – http://www.backlinkplus.com