How Google Is Using Your Personal Information
Better targeted ads are great, but I think the price is too high. Let’s remember the bottom line, we are allowing Google to gather our personal information so they can serve better ads. The bottom line is revenue, the all mighty buck, mooola; not world peace -your personal info is not being used for some altruistic endeavor, but for serving ads.
On June 17, 2008 The New York Times reported,
…Nick Fox, a director of product management who looks after ads on Google’s search site, said the company was now testing the use of more search queries in its ad targeting. He did not describe how it was doing that. But Internet experts said that it was most likely using its cookies.
Let’s all step back for a moment and keep in mind exactly why we are allowing Google ( and other online companies) access to our personal information. Personally, I will sacrifice my user experience for a little privacy!
