When I think of marketing I’m reminded of extreme sports.
I have surfed an 18 foot wave -Ya it was a rush. I have sparred with a 260 pound guy who had a left jab that felt like a right hook. I’ve SCUBA dove at 125 feet to watch the gray sharks. I have jumped off a 50 foot cliff into the ocean -and I don’t like heights. I do these things because I want to, not because I have a death wish. Sure each activity carried a certain amount of risk. But with training and practice I can make sure I’m prepared. This risk to reward ratio is also how I approach Extreme Marketing; and when the day is done the reward is worth pushing the marketing limits.
What is Extreme Marketing?
Extreme Marketing is about creating new and imaginative ways to use the latest marketing tools to promote your brand or service. But before I go higher and faster I’m going to make sure to DO IT RIGHT! Sometimes bigger is NOT better. It is NOT about crashing …or failing. It is about correctly using every marketing tool available. This translates into:
- Search Engine Optimization -Being above the competition in Google.
- Social Networking -Using sites like Twitter to promote a brand, promotion or event.
- Traditional and Online Marketing -Coordinating a direct mail campaign with a landing page.
- Creative Promotions -Attract customers with a text messaging campaign.
- Email Marketing -Knowing how to contact customers using an email campaign.
- Logos and Branding.
- …and more
The owner of Caliber, Dan Ryan, has a quote he likes to say,
