Better targeted ads are great, but I think the price is too high. Let’s remember the bottom line, we are allowing Google to gather our personal information so they can serve better ads. The bottom line is revenue, the all mighty buck, mooola; not world peace -your personal info is not being used for some altruistic endeavor, but for serving ads.
On June 17, 2008 The New York Times reported,
…Nick Fox, a director of product management who looks after ads on Google’s search site, said the company was now testing the use of more search queries in its ad targeting. He did not describe how it was doing that. But Internet experts said that it was most likely using its cookies.
Let’s all step back for a moment and keep in mind exactly why we are allowing Google ( and other online companies) access to our personal information. Personally, I will sacrifice my user experience for a little privacy!
Tags: advertising · internet · Google · marketing
I listened to Erica O Grady’s web cast and here is my summery.
If you visit twitter.com in the middle of the home page you will see the following statement:
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
So how can Twitter be used to create loyalty and build your brand? The answer is simple, use Twitter to develop friends first and business later. This means putting yourself out there on a “transparent level” so people following you will get to know and understand “who you are” on a personal level.
Talk about what you are doing and stay in touch with clients after the job is completed. Soon clients will get to know you even better. And, if you keep the client in mind, you might even be able to refer a friend to a client (live to give).
Finally, if you like to meet people and you enjoy helping others before yourself, Twitter can be very rewarding both personally and professionally. In a recent webcast, ericaogrady (a seasoned twitterer) recommended trying it for 30 days and twitter about 10 times a day. So give it a try and see what happens. Happy Twittering.
Tags: social networking · twitter · branding · networking · Blog Promotion · marketing
