Graphic Design and Website Design

Video advertising is about to hit new heights. Early stats show that video advertising can generate more “plays” when compared to the traditional “clicks”. In a recent study, DoubleClick analyzed  more than 130 advertisers over a four month period in 2006, “…the purpose of the study was to identify major trends in the performance metrics of video ad campaigns according to campaign features such as vertical industry sector, ad format, ad size and ad length. Some highlights from this analysis include the following 4 facts about video ads:

1. A healthy portion of exposed audiences interact with video ads. On average, 8% of video ads generate a user interaction.
2. Users click video “Play” button more than they click on image ads. Video ads generate about three times the replay rate as image ads generate clicks through to advertisers’ sites.
3. On average, video ads play two thirds of the way through. Play-through rates do not vary greatly by expandable or standard video ad formats.
4. Video click rates are far higher than image format ads. Users click on video ads about five times as often as they do on image ads.

These findings are worth consideration especially as internet service providers boost development of high speed access and social media applications.  In an article from DUBLIN, Ireland, Jun 19, 2008 (BUSINESS WIRE), “…Companies such as Intel, Comcast, Google, Time Warner Cable and Bright House Networks will take control of Sprints existing XOHM service, with plans to roll out WiMAX networks throughout the United States and offer mobile broadband services.”

Related to the latest trends, PRNewswire reported, “AT&T Inc. (NYSE: T) announced the launch of two new mobile applications — JuiceCaster 6.0 and Buzzwire — that keep you connected to your online world. JuiceCaster 6.0 enables you to use [Read more →]

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As 2009 approaches search engine optimization strategies have increasingly incorporated social networks and media. The new (and improved) tread in SEO is about, “creating personal relationships with others”. The old fashion word of mouth, grass-roots doing business with friends mentality is back, and better than ever.

In the past, SEO stressed code, site structure and links. However today, SEO is changing. Optimizing is not only about good HTML, site structure, and links, but SEO now includes online social networks and the opportunities they provide. It is not about asking for business or clicking on Adsense links, it is about community and helping others first.

Networking is nothing new, only the medium has changed. For years businesses have joined clubs and organizations where they network and meet others in the community with similar interest. Today, the internet has it’s own set of clubs and organization that provide similar relationships, only online. There are a number of sites [Read more →]

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I listened to Erica O Grady’s web cast and here is my summery.

If you visit twitter.com in the middle of the home page you will see the following statement:

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

So how can Twitter be used to create loyalty and build your brand? The answer is simple, use Twitter to develop friends first and business later. This means putting yourself out there on a “transparent level” so people following you will get to know and understand “who you are” on a personal level.

Talk about what you are doing and stay in touch with clients after the job is completed. Soon clients will get to know you even better. And, if you keep the client in mind, you might even be able to refer a friend to a client (live to give).

Finally, if you like to meet people and you enjoy helping others before yourself, Twitter can be very rewarding both personally and professionally. In a recent webcast, ericaogrady (a seasoned twitterer) recommended trying it for 30 days and twitter about 10 times a day. So give it a try and see what happens. Happy Twittering.

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