social media, social networking, video ads
Video advertising is about to hit new heights. Early stats show that video advertising can generate more “plays” when compared to the traditional “clicks”. In a recent study, DoubleClick analyzed more than 130 advertisers over a four month period in 2006, “…the purpose of the study was to identify major trends in the performance metrics of video ad campaigns according to campaign features such as vertical industry sector, ad format, ad size and ad length. Some highlights from this analysis include the following 4 facts about video ads:
- A healthy portion of exposed audiences interact with video ads. On average, 8% of video ads generate a user interaction.
- Users click video “Play” button more than they click on image ads. Video ads generate about three times the replay rate as image ads generate clicks through to advertisers’ sites.
- On average, video ads play two thirds of the way through. Play-through rates do not vary greatly by expandable or standard video ad formats.
- Video click rates are far higher than image format ads. Users click on video ads about five times as often as they do on image ads.
These findings are worth consideration especially as internet service providers boost development of high speed access and social media applications. In an article from DUBLIN, Ireland, Jun 19, 2008 (BUSINESS WIRE), “…Companies such as Intel, Comcast, Google, Time Warner Cable and Bright House Networks will take control of Sprints existing XOHM service, with plans to roll out WiMAX networks throughout the United States and offer mobile broadband services.”
Related to the latest trends, PRNewswire reported, “AT&T Inc. (NYSE: T) announced the launch of two new mobile applications — JuiceCaster 6.0 and Buzzwire — that keep you connected to your online world. JuiceCaster 6.0 enables you to use [Read more →]
