Title tags are one of the most important elements effecting what keywords your page will get ranked for. When you are optimizing for a title tag keep these points in mind:
- Each title tag should be original and unique.
- Use keywords and keyword phrases that people will be searching for.
- Don’t use a lot of extemporaneous words like and or the.
- If your title tag is for a product, put the product name in the tag.
For people looking into content management systems (CMS), make sure the developer, or existing CMS, gives you the ability to change the title tag. If the CMS does not let you change the title tag and search engine optimization (SEO) is important to you, find a CMS that does give you the option.
