Using Twitter To Build Your Brand
I listened to Erica O Grady’s web cast and here is my summery.
If you visit twitter.com in the middle of the home page you will see the following statement:
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
So how can Twitter be used to create loyalty and build your brand? The answer is simple, use Twitter to develop friends first and business later. This means putting yourself out there on a “transparent level” so people following you will get to know and understand “who you are” on a personal level.
Talk about what you are doing and stay in touch with clients after the job is completed. Soon clients will get to know you even better. And, if you keep the client in mind, you might even be able to refer a friend to a client (live to give).
Finally, if you like to meet people and you enjoy helping others before yourself, Twitter can be very rewarding both personally and professionally. In a recent webcast, ericaogrady (a seasoned twitterer) recommended trying it for 30 days and twitter about 10 times a day. So give it a try and see what happens. Happy Twittering.
